$550 Million in Local Spending Expected from Super Bowl

Estimated 400,000 people expected in region; team practices to be held in Florham Park and Media Day in Newark

The 2014 Super Bowl at MetLife Stadium is expected to have a $550 million economic impact on New Jersey and New York, with an estimated 400,000 people in the region, according to a report on dailyrecord.com.

Businesses should start preparing for the flood of visitors now, according to speakers at The Big Game Huddle, an informational and networking event held Wednesday at Raritan Valley Country Club.

“Start the celebration now,” said Wayne Hasenbalg, president and chief executive officer of the New Jersey Sports and Exposition Authority. “You don’t have to wait until the week before the game," he told the dailyrecord.com.

That impact will be felt in North and Central Jersey, as one of the competing teams will practice at the Atlantic Health Jets Training Center in Florham Park. Nearby bar owner Michael "Miami Mike" Minervini is considering featuring events such as player signings, bands, an outdoor barbecue and more at his Miami Mike's Sports Zone.

The game's Media Day, the first in the series of events leading up to the big game, will be held at Prudential Arena in Newark .

Super Bowl can often have a huge impact on local economies. According to the New Orleans Times-Picayune, roughly $480 million of excess spending in New Orleans was generated by the Super Bowl in 2013.

The crush of visitors also is expected to have an outsized impact on transportation. 

“We’ve got a lot of folks coming into the region ... who may have never used public transit before,” said Rich Andreski, chief of staff of rail operations for NJ Transit. “And virtually nobody — at least, I hope nobody — is going to be walking to the game.”

Visit www.nynjsuperbowl.com to find information on how to prepare for the Super Bowl VLVIII. 

CJV May 10, 2013 at 09:07 AM
Correct. But most of the costs to taxpayers will stay here, hence this BS article.
Townie May 10, 2013 at 11:20 AM
Where is this coming from? I assume Jim is referring to the efforts to hold football-related events in town associated with the game, but no one connected with this effort would characterize its focus as aiming to lure diners from NYC or Hoboken, esp those with no connection to town.
Mikey May 10, 2013 at 11:51 AM
Using the figures at the top of the article, $550,000,000 / 400,000 people = $1375 spent per person to see the superbowl football game. The average price for a ticket is easily $1000 or more. So the NFL and company will get VIRTUALLY ALL of this supposed economic windfall. So yes - the NFL should foot the bill for any transportation expenses they generate. But they won't, because with the corporate ownership of our government we are simply a herd of cattle to be milked.
The Good Guy May 10, 2013 at 12:24 PM
I decided to start saving for the tickets so my father and I can go, but then thought it might be better to pay the mortgage instead.
Steve May 10, 2013 at 01:04 PM
Well at least all the venues are in NJ, they could have had media day at MSG. I think most of the revenue will be generated by hotel rooms. Most people involved in the logistics, e.g. media, will probably stay local to eat as well.
Commie Sense May 10, 2013 at 02:23 PM
So instead of spending the funds on vendors (who produce the food and services) who pay their employees who themselves have families to feed and spend money on their local businesses and so on and so on you'd rather just give it to people who have demonstrated absolutely no productivity capabilities at all. This is what is wrong with this Country. The road to hell is paved with good intentions.
Commie Sense May 10, 2013 at 02:25 PM
Why don't they turn "Xanadu" into a makeshift hotel for the Super Bowl. Sure beats what it's doing now, which is nothing.
paul r May 10, 2013 at 03:28 PM
Think your math might be a little off. Unless there's a major expansion there will not be 400,000 tickets sold for this game.
Mikey May 10, 2013 at 03:44 PM
Good point! Ok, then what are the other 350000 doing here?
Scondo May 10, 2013 at 03:52 PM
400000 people minus 80000 spectators = 320K, minus 50000 media folk=270000 270000 minus 70000 hanger on =200000 200000 minus 100000 sex trade workers =100000 100000 minus 99978 gambling trade and souvenier peddlers, car parkers, food vendors =22 22= number on field
Ridgewolf May 10, 2013 at 03:57 PM
why do they think Ridgewood will benefit from this in the slightest? We have no hotel for out of towners to stay, all we have to offer is a train station that goes to the stadium. But why would someone choose to catch the train in ridgewood when they can go from wherever their hotel is? I don't get the logic.
paul r May 10, 2013 at 04:22 PM
That's probably a better question. My only guess is that they're counting locals who might go to some of the other events like the fanfest. But if I go to the fanfest I'm sure as hell not spending $1,000 there! The number is ridiculous unless as scondo points out they're counting the sex trade.
Old School May 10, 2013 at 04:40 PM
No one will get a dime from the super bowl except maybe the police who will bill everyone $600 million in overtime!
Deleted because of harassment May 10, 2013 at 11:29 PM
Not only will all the money end up elsewhere - how many of those corporate sponsors are based in NJ - but the big revenue will all go to New York. NJ will get a small percentage of additional minimum wage jobs for a week or two, and all the expense of the venue and congestion. What a waste of money. But it makes the cheerleader of the party happy to pretend he is doing something for the state since he's now milked Sandy for all it was worth and he has an election to get through next year. Let me know when I get those cuts in taxes he promised, too.
Nose Wayne May 11, 2013 at 12:19 AM
The corporate rich sponsors will just get richer, that's all. And will Rt.3 be ready for all that extra traffic with that never ending construction ?
CJV May 12, 2013 at 07:16 AM
While I can quibble with the numbers, this was outstanding!!!!!!!! Now to clean the coffee out of my keyboard.
CJV May 12, 2013 at 07:18 AM
The cheerleaders are all happy because they get tickets. You and I will pay for it. And, as noted above, lots of smiling cops, getting paid overtime to guard rich people and keep the riff-raff away.
JillA May 12, 2013 at 01:45 PM
The Superbowl is in NJ, not NY!! That would be like a Superbowl held in FL but GA having festivities. This is ridiculous NY even has anything to do with this. NJ is NOT NY!!!
Flood Plain May 12, 2013 at 04:30 PM
And don't think for a minute that the local and state cops aren't well aware of that "late winter bonus." The OT will be paid by .................taxpayers??????????
Flood Plain May 12, 2013 at 04:31 PM
Can you picture the total transportation fiasco if there is any type of inclement weather for a couple of days around the day of the bowl?
Deleted because of harassment May 12, 2013 at 08:12 PM
But the teams are all completely NY based, and NY named. They have all their offices and staff out of NY, not here, even the ones that work here. I beleive they got major tax credits from this state to keep them here, plus the stadium that replaced the old stadium built and bonded by NJ not NY. Yes, there will be people, like limo drivers and wait staff, that may get an itty bit of the windfall, but most of the state will lose under this event, just as we continue to lose, except for the politicians that can gladhand to the contractors and vendors that donate to them. The taxpayers for the vast majority, will not get diddly financially.
Chris May 13, 2013 at 03:58 PM
Another reason why they should be called the NJ Giants or the NJ Jets.
Chris May 13, 2013 at 04:00 PM
Great.. so they never have the Super Bowl here again? I hate people like you who constantly put down Jersey or wish bad things to happen for NJ or its residents. Why sh!t where you eat? Why live here if you hate it?
NJarhead May 13, 2013 at 04:03 PM
If only we had Corzine back...., /sarcasm.
NJarhead May 13, 2013 at 04:05 PM
It's always easy to see who was the kid who was picked last in school.
Rosemary May 18, 2013 at 02:05 PM
I thought the same thing!!!!! Make it a Superbowl Xanadu......Hotel......Sports bars.....shopping.....Entertainment.......and then tear it down after the Superbowl.
Rosemary May 18, 2013 at 02:07 PM
Maybe they are counting on Superbowl book signings in Ridgewood?
Rosemary May 18, 2013 at 02:10 PM
Don't forget all the cab companies. NJ having non regulated taxi cab rates allows all local cab companies to Jack their prices for a 1 mile ride to and from the Meadowlands area up to $60-$100 a ride or some ridiculous amount. They already do it during any event at the Meadowlands.
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