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$550 Million in Local Spending Expected from Super Bowl

Estimated 400,000 people expected in region; team practices to be held in Florham Park and Media Day in Newark

The 2014 Super Bowl at MetLife Stadium is expected to have a $550 million economic impact on New Jersey and New York, with an estimated 400,000 people in the region, according to a report on dailyrecord.com.

Businesses should start preparing for the flood of visitors now, according to speakers at The Big Game Huddle, an informational and networking event held Wednesday at Raritan Valley Country Club.

“Start the celebration now,” said Wayne Hasenbalg, president and chief executive officer of the New Jersey Sports and Exposition Authority. “You don’t have to wait until the week before the game," he told the dailyrecord.com.

That impact will be felt in North and Central Jersey, as one of the competing teams will practice at the Atlantic Health Jets Training Center in Florham Park. Nearby bar owner Michael "Miami Mike" Minervini is considering featuring events such as player signings, bands, an outdoor barbecue and more at his Miami Mike's Sports Zone.

The game's Media Day, the first in the series of events leading up to the big game, will be held at Prudential Arena in Newark .

Super Bowl can often have a huge impact on local economies. According to the New Orleans Times-Picayune, roughly $480 million of excess spending in New Orleans was generated by the Super Bowl in 2013.

The crush of visitors also is expected to have an outsized impact on transportation. 

“We’ve got a lot of folks coming into the region ... who may have never used public transit before,” said Rich Andreski, chief of staff of rail operations for NJ Transit. “And virtually nobody — at least, I hope nobody — is going to be walking to the game.”

Visit www.nynjsuperbowl.com to find information on how to prepare for the Super Bowl VLVIII. 

Rosemary May 18, 2013 at 02:05 PM
I thought the same thing!!!!! Make it a Superbowl Xanadu......Hotel......Sports bars.....shopping.....Entertainment.......and then tear it down after the Superbowl.
Rosemary May 18, 2013 at 02:07 PM
Maybe they are counting on Superbowl book signings in Ridgewood?
Rosemary May 18, 2013 at 02:10 PM
Don't forget all the cab companies. NJ having non regulated taxi cab rates allows all local cab companies to Jack their prices for a 1 mile ride to and from the Meadowlands area up to $60-$100 a ride or some ridiculous amount. They already do it during any event at the Meadowlands.
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